Purina Certified Expert Dealer

How many times do you walk into your feed store every year?  Each time you walk in, are you greeted with a smile and an offer to help?  Is the staff knowledgeable and up to date on the products they sell?  Can they talk to you about the nutritional value of the products they offer?  How much training have they had on the products they sell?  Do they really care about you and your livestock or animal needs?  At all Russell Feed & Supply stores we take our role of educating animal owners seriously.  It takes plenty of time and effort to learn about the products we sell so we are able to help answer any questions you may have.

Did you know that Russell Feed &  Supply stores are “Purina Certified Expert Dealers?’” A “ Purina Certified Expert Dealer” means that Russell Feed & Supply offers a complete line of quality Purina feed products, have knowledgeable and trained associates and are a one-stop-shop for all our customers’ animal needs.  Whether your focus is equine, cattle, wildlife or pet;  Russell Feed stores offer the most complete source for your animal nutrition needs.

Training is a key element at Russell Feed & Supply.  In the case of Purina products, our employees receive additional training through a variety of methods.  When new Purina products are being released, training is offered away from the store.  Products that require a certain amount of technical expertise require certification for the store to sell them. We conduct up to six feeding trials a year with our customers on a range of Purina products from horse, cattle or wildlife.

Many of our employees have had the opportunity to attend the Longview Animal Nutrition Center outside of St. Louis, MO.  This Purina development center provides a great training ground to learn about the development of products and the nutrition behind them.  Online training via the internet is also available, and not only to us.  Customers interested in the nutritional value of their horse are encouraged to log on to Omolene University where you can find modules on horse nutrition.  Customers are rewarded with horse coupons upon finishing this training.  Check it out at http://www.omoleneuniversity.com.

Another way Russell Feed & Supply sets itself apart from other stores is the events we offer our customers.  In the spring we offer free Horse Owner’s Workshops, which provide horse nutrition education by Purina Mills.  You also have the chance to learn from clinicians, farriers, experts in the animal health industry and more.  During other times the year we offer events such as cattle training meetings, deer and game meetings, and pond management.

Stop by our Azle, Benbrook, Crowley, Haltom City or our Ft. Worth locations and let our knowledgeable staff consult with you about your feeding program and help design one that best fits the needs of you and your animals, all while making sure it is economical.  The next time you need feed ask yourself this, where else can I go to get great service from a knowledgeable and friendly staff who can also answer my animal nutrition questions?  Russell Feed & Supply.  From the minute you walk through the door to when we carry your feed out to your vehicle, we are here to serve you.  Stop by today, you’ll be glad you did!

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